Keep the customers you've already earned.
Maya notices when a policyholder starts drifting — a renewal coming up, a failed payment, a price concern, or a quiet account — and starts the conversation that keeps them around.
MG
DK
PS
JB
AL
handled without losing the human feel
MG
JB
Retention happens when the right response arrives before the customer leaves.
These are representative retention scenarios showing how Maya can turn common churn signals into clear next steps for your team.
A price concern becomes a scheduled conversation.
Maya captures the objection, collects the right context, and books a review before the policyholder starts shopping elsewhere.
A failed payment does not become silent churn.
A friendly reminder, secure payment link, and retry rule help recover the account before cancellation becomes necessary.
A lapsed customer gets a personal reason to return.
Maya can reference prior history, identify the right offer or update, and reopen the conversation without sending a generic blast.
Know what is renewing, who is at risk, and what should happen next.
Maya brings renewal activity, risk signals, save actions, and human follow-up into one clear operating view.
18 policyholders mentioned a rate increase and should enter a save review.
11 accounts are near cancellation and can receive a payment reminder flow.
22 customers opened the review invite and are ready for a conversation.
Start early, learn the risk, and work the save before renewal day.
The system can adapt the timing and actions to your own renewal process.
Start the renewal conversation
Warm reminders, review invitations, and coverage questions begin early.
Identify risk and intent
Price concerns, service issues, silence, and shopping signals get surfaced.
Route the right intervention
Book a review, create a task, or escalate the account to the right person.
Renew, rescue, or recover
Renewals close, failed payments enter rescue, and lost accounts enter win-back.
Churn does not announce itself. Maya hears it coming.
By the time a customer asks to cancel, the decision may have been building for weeks.
React after they have decided
- ✕One renewal email near the deadline
- ✕Failed payments quietly become cancellations
- ✕Silence goes unnoticed until the account is gone
- ✕Cancel requests get a form, not a conversation
- ✕Lapsed customers are rarely worked again
Catch the signal and work the save
- ✓Start the renewal journey weeks ahead
- ✓Turn failed payments into recovery workflows
- ✓Watch for price, silence, and service friction
- ✓Use conversations to uncover the real issue
- ✓Route key accounts to a human with context
Six retention plays, running every day.
The follow-ups your team knows they should do — handled consistently and at scale.
Renewal conversations
Start early, answer questions, and move the renewal forward.
Failed-payment recovery
Give customers a simple path to update payment and stay active.
Cancel-intent saves
Listen for the real reason and offer the right next step.
Win-back campaigns
Reopen the relationship with context, not a generic blast.
Loyalty check-ins
Thank and engage the happy customers before they become quiet.
Churn-reason reporting
Log every save and cancellation reason to improve the process.
Three Maya products protecting one customer base.
Signals, conversations, workflows, and records feed each other so at-risk customers do not disappear unnoticed.
Maya GPT
The customer-facing voice that listens, answers questions, gathers context, and helps find the save.
Maya Studio
The triggers and rules that watch for risk, start the right play, and route human checkpoints.
AI CRM
Every renewal, save, objection, and churn reason stays visible so the team always has the full story.
Built around your retention process — not a rigid template.
Use your timing, customer segments, escalation rules, integrations, and brand voice.
Configurable rules
Set renewal windows, risk thresholds, customer groups, outreach channels, and escalation logic.
Your brand voice
Use your language, your offers, and your tone so every message feels like it came from your team.
Scale across teams
Run the same retention framework across agencies, regions, product lines, or departments with separate rules.
Keeping a customer costs less than finding one.
Point Maya at your renewals and at-risk accounts, and give your team a better chance to save the relationship before it disappears.